Company: PalmPay.
Job Title: Senior Content & Product Analyst.
Location: Accra, Ghana.
Job Type: Full-time - Mid-Senior level
About PalmPay
PalmPay (Transsnet Payments Ghana Ltd) is a pan-African fintech company currently operating in Ghana, Nigeria, Kenya, Tanziania, Uganda and expanding to other markets in 2022. We’re reinventing the payments experience by making it easy and reliable for everyone to transfer money, pay bills and shop online.
We’re looking for an experienced Product Analyst who is passionate about our mission of driving financial inclusion in Africa and inquisitive about the Fintech space in Ghana and the rest of the world. In this role, you will be responsible for evaluating the PalmPay app and other companies’ products, comparing them against competitor offerings and matching them with market trends, analyzing market data, identifying consumer behaviours and trends and making recommendations from a local perspective.
This role is based in Accra, Ghana head office and requires a keen eye for detail, super-analytical and presentation skills. We are looking for someone who has a deep knowledge of the fintech industry and great research capabilities to join the local production team and provide quality reports to aid informed product development.
Job Roles & Responsibilities
- Working on a wide variety of exciting content projects, including in-app (UX) copies, in-app notification & SMS message promotional copies, in-app activities & campaign copies
- Staying up-to-date with the current best practices in content, and reviewing competitor blogs to compare their activities with ours
- Staying up-to-date with competitors’ campaigns and promotion activities, and generating insights on which promotion activities should be done to acquire new users and activate dormant users to the HQ team
- Generating insight into feature optimization and which new features should be built in based on user surveys, market research and competitors’ feature research
- Conducting user survey face to face and on calls on a regular basis and generating insightful reports to the HQ team
- Explain product updates and changes to internal teams and other stakeholders
We Are Looking For(Requirements)
- At least 3 years of experience in a similar role for building consumer products, ideally on mobile, preferably in top tech companies
- Excellent copywriting skills in English with the ability to write creative copy that includes effective keyword placement
- Proven experience with consumer-facing apps
- Rich experience in conducting user surveys and market survey
- Have strong empathy and always put yourself in users’ shoes
- You’re motivated and not scared by new challenges